3. Your first thought might be My sphere of influence? Heres one of our best scripts/real estate email templates for Listing E-Alerts. This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. The letter itself is easy, but making it hit pay dirt takes a little out-of-the-box thinking. And in this case, that brand is you. Start with your past clients because these are people you just sold a house to. Set aside one or two days a month to attend a local community or charity event. It could literally lose you millions. In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. You Are Truly "Above The Crowd!". Here are a few authentic scripts for. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. Add your signature and contact information including your location. Congrats. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. Pay Special Attention to Those Who Matter Most, 5. Your way of handling the award was so tasteful. Phone: 205-263-9600 And when he does, it feels like a natural segue, not an awkward script. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. Where you make your list will depend on where you are in your business. . That is why it is important for you to pay close attention to your sphere of influence real estate agent. Be clear that you have no agenda. You can easily change up that second line to refer back to any relevant life, community, or even social media event. And heres where you apply this knowledge to making your phone calls. Is there anything I can do for you?. Now the client is expecting Jasons call and will be much more likely to have a referral ready. Again, theres absolutely no need to sell here. I think I would prefer that over an e-mail. In real estate, you have to develop a strong relationship with the buyer or seller. They build their spheres of influence through charity and service rather than passing out business cards.. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. Or consider the methods of Baltimore-based broker and team leader Ron Howard. Checking in with them to make sure theyre okay is a very normal thing. We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. However, Id love to hear what you think about it first. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. (And, Ill give you the real estate email templates, too.). Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. SOI. Listen P151 Marketing Mastermind 01 - Marketing vs . If they are not receiving them, they are not actually in your sphere of influence. Its one of the oldest digital tools that Realtors have had at their fingertips. I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. Sample Real Estate Introduction Letter To Friends! Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. And even if your client needs nothing from you at least you checked in. There are so many ways for real estate agents to generate business. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! Oftentimes, they do need you, or they need your expertise for one thing or another. Never Stop Networking 2. Be sure your real estate letters dont sound like a form letter that just goes out. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. Are you sure you want to report this blog entry as spam? Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. It will cost anywhere from forty to fifty cents per postcard depending upon volume. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. How low interest rates are and what a great time to buy it is? Thanks for shring this Yah-me. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. ActiveRain, Inc. takes no responsibility for the content in these profiles, James Kimmons Updated on 11/20/19 First, realize that you already have a sphere of influence. I like this example Jennifer. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. Share your reason for becoming a Realtor. Remind your sellers about something you did that added a lot of value for them. Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! Great post !! This is how you reconnect with your sphere of influence database. The name of the game is Listing E-Alerts. You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. Love your ideas and thanks for the inspiration. Take this epic SOI marketing story (again from Justin Seeby). One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. And conversations with the people we know can lead to all sorts of wonderful things. So, Jennifer, um what's an example of doing it right? They may even have some great content ideas. It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. Truth is, most agents are terrified to start working their spheres of influence (SOIs). That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. They better like it, or you're going to get blocked! Something went wrong while submitting the form. Let them know that this is good news for them as well as for you. Send out a simple four by six postcard. Let us help you. When you do go to a networking event, you may think the goal is to collect as many cards as possible. There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! A form letter! You can do this by adding value coming from contribution and giving them something they want. As a result, its upset a lot of our existing lead sources as well. If you use your agent website for your Listing E-Alerts, you can use. If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). The art of the personal written word is dwindling. Just pick up the phone. For example, if you see that someone in your sphere of influence has recently adopted a dog, make sure you congratulate them on that adoption. Now that is a good introductory letter, Marte. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. Your note/comment is definitely going in my "keeper" file!! You want to find ways to touch your SOI members without annoying them. Excellent blog and I'm going to share it with some new agents in my office! This raving fan then tells their close connections about you which in turn builds your sphere of influence. Recent clients and professional connections are always a great place to start.. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. You might even want to use a real estate CRM. One of the most powerful ways of attracting interest and building strong connections is by offering something of value. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. Save my name, email, and website in this browser for the next time I comment. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. Copy all of it into one Excel spreadsheet. Script #1 - Recent Clients & Professional Connections, I hope all is well! (Psst, already a Follow Up Boss user? The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. Pro Tip for TikTok: This is a fun one. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. Guess what? Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. But the truth is, as humans, were already influencing each other all the time. saying thanks to those who have helped you attain success is a great way to foster more !! Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. When it comes down to it, an SOI is just a group of people you know personally. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. Find FL real estate agents Almost every CRM has a Listing E-Alert tool now. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. When they got the postcard, they called me. For brand new agents a simple Excel spreadsheet will do the job.. 240-408-4002 contact@homeactions.net Before I started using email marketing, my business was struggling. Ask them how the yard is working out. Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. I hope you and your family are doing well. After youve sent the initial letter, be sure to stay in touch periodically. People in your sphere include your friends, family, former clients, and their second-order contacts. It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. Well done ! Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. Thats the only way you will be able to contact your SOI members 100 times a year. What Is a Sphere of Influence? 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. My clients really love it. Its okay if you have gotten away from being in touch with your SOI. Here's a real estate business letter template that you can download and use. Check out our full post on prospecting on Facebook! I just can't do YAY ME! Check out these 5 practical tips for growing your sphere with social media. If this has happened to you, you need to re-engage with those people. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. Wonderful idea Jennifer and a wonderful post, and some great comments! Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. Today Im going to tell you, no. If so, just be a little more intentional whenever you log on. Twitter posts with visuals get up to 5x more engagement. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. Real estate letters to clients samples help with R. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. I was having trouble generating leads and converting those leads into clients. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Follow up with them after the event. Theyre a light-hearted, non-pushy way to stay in front of people. Most marketing agents do fails because they don't under. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. Part of that, Im sure, is the isolation that many are experiencing. I mailed them a postcard because I was afraid to pick up the phone and call them. It posts your ad and provides a messenger link for the recipients so they can message you directly. Excellent letter, of course, Marte! This helps you get rid of any old contact information that is either incorrect or no longer in use. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! When you send an email out, you can watch your results roll in. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them Great post. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. Your thoughts? Then, send a personal note to them. Click on where it says "Audiences" on the left side. How do you write a client letter to your sphere of influence and past clients? I can see on social media that you are doing quite a bit of traveling and having a great time. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. So give your full attention to every person you meet, and remember, everybody matters. Check out our tips for advertising on LinkedIn! (Its just around the corner from you actually in Spring Brook Hills.). You heard that right. or other gift. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. Come up with a meaningful message, and hit your database with a postcard mailer. You might be surprised to find out that For Sale By Owners (FSBOs) are a great source of leads that you can use to grow your real estate business. Do you have something you could YAY-ME about to your sphere? Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. that are written by the members of this community. And time is something busy agents are short on. Constant Contact and Emma are two good examples. But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. But if you do it right? Good stuff, Jennifer. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. I was just checking in with you to see how youre doing. As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. 2. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. Acronyms and jargon can kill your message. Some of it is super-scripted and sleazy, and some of it is just plain outdated. You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. For example, a home value estimate is one of real estate's most common lead generation tools. A reminder to winterize their sprinkler system or change smoke detector batteries? Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. Watch the video now. Huh? Beautiful. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. All it means is the people who know and like you. What are the biggest (non-monetary) challenges and rewards? A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. Please let me know if I can help you with anything in the future. A few days ago I followed a search link and saw some advice that I thought was terrible. I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. Put yourself in your contacts shoes. Youll be shocked at the response. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. I didnt know if theyd know who I was. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. That's a wonderful example. When making your choice, youll want to consider the market you are in and the level of training you desire. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . A Simple Definition to Get You Started. Start engaging more on social media (weve got guides on Facebook, Instagram and Twitter to get you started). I dont have any influence! I know thats what I thought the first time I heard it. However, there is always something that feels special about holding something from your mailbox.
