Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. Im open to video. I know. I think thats it. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. The Ron Burgundy Podcast | Podcast on Spotify Home Search Your Library Create Playlist Privacy Center Cookies Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. We ran a third-party research study two years ago with WARC. Ron explained: And the other is really edgy, innovative audio drama. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. Copyright 2023 Apple Inc. All rights reserved. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. The Ron Burgundy Podcast Play Newest Follow Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! But that maverick approach has included some controversial steps as well. Our business affairs team is busy and accounts for a lot of our growth. Nothings perfect, but its pretty close to perfect. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! He was a great guest, super game to answer the questions, especially in front of a live audience. NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. See omnystudio.com/listener for privacy information. Yes, its about my competitors, I get it. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. You mentioned that you had experimented with subscriptions. I will test anything. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. She said, On the podcast, its much looser. i believe, an audio podcast mixed with a live audience, is a not a good mix. Thats what it sounds like. This year, were all talking about YouTube and video podcasts. Youre the CEO of iHeart Digital, which is a big company with a long history. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. This "momentous moment" will mark the return of the legendary anchorman himself, Ron Burgundy, who has been delighting fans all over the world since the hit movie Anchorman was released in 2004. Ron and Carolina interview an actual, real live psychic after Ron gives listeners their horoscopes. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. One hundred and twenty million a month? Launching in early 2019, the podcast will be co . We had three or four people who were our formal official sales team at Stuff Media. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. We dont care. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. Do you care? I fell in love with this medium 10 years ago. The Man, The Movie, The Podcast! I think every CEO has but one tool, and its shuffling the org chart to solve problems. How do you think about audience acquisition then? We have this mantra at the company that Any seller can sell anything any day of the week wherever they live and work, and that has rung pretty true. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. The marketing team is like, What are you doing?, Yeah. The only reason we have that number is because of broadcast radio marketing. Oh, its right here. Humans have a predilection for overcomplicating things. In particular, attaching a 1,000-plus-person sales team to a startup usually goes sideways. Aside from "True Romance", Carolina also co-hosts "The Ron Burgundy Podcast," with the on-screen Ron Burgundy himself, Will Ferrell. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. I have not mastered this, by the way. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. UK News Published: Mar 1, 2023. "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. So now its digitally infused, data-infused listening that they can target digitally. After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. A million monthly downloads or more is a ton. I can go on as long as I want.. Its a great point and question. They had seven or eight podcasts that they were making. What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. Were a very good partner with creators. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. We were actually working and trying to make change together genuinely. The medium. Join us for a heavy dose of research with a dash of comedy thrown in for flavor. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." Yes. The culture is not preserved; the nimbleness is not preserved. I feel like I already know how it went. I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. Were going to build the podcast business by running Will Ferrell at you until youre sick of it, because we control that inventory and we control that distribution.. Menu. This is very unique. So we launched a company together. How do you do it? A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. iHeartRadio 1.14M subscribers Listen to the Ron Burgundy Podcast NOW and hear Ron address important issues like bullying and the mind-expanding nature of meditation, and attempts to. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. Some of this is obvious. When we launched a company like The Black Effect with Charlamagne, we had huge annual sponsors that were deeply ingrained in that company. Maybe one day you will, but not today. Yes, we do that all the time. I understand where we sit in the pecking order in terms of cume. The Ron Burgundy Podcast. CPMs are going up and the quality of the online ad marketplace is going down. Its been cool. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. But Ill talk you through why. I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. I cant find the reason in podcasting. Thats not really how it works. We wanted access to that to shout really loudly about the stuff we were doing. I hate to answer it so vaguely. Sure we are. I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. Its never been any different from day one, and it has made all the difference. We havent even discussed the trust issues that are very real on social media. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. About. Weve won in that sense in podcasting. Film series [ edit] That is technically a long tail show. Yeah. Ron listens to an Opera Singer, to see what all the hype'sabout. The oldest one, Pierce, is 17. Malcolm Gladwell has an existing slate of shows. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Ron Burgundy is going live in the next season of his iHeartMedia podcast. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. Podcast star Joe Rogan mocked Donald for attempting to brand Florida Gov. The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . Theyll overcomplicate in order to camouflage something they probably shouldnt have done. Thumbs up or thumbs down, library. In fact, well distribute it on broadcast radio, and so we did. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. You have sat out a bunch of stuff, you have sat out subscription, but I just want to sit with distribution for one more second. The second reason is parallel pathing. Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. Charts. Yeah. We all did it. People are stupid enough to complain about the ads. Thats the only difference so far. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. Google and YouTube are awesome. Its that whole waterfall versus agile thing. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. Everyone does it. Associate Producers: Anna Hossnieh and Sophie Lichterman. Are you saying, Its actually billions of podcast impressions? Everybody in this room has worked damn hard for the last 20 years to get to this point. It sounds like you have things figured out, that you have confidence in your business. Thats good. But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. Hes going to start this journey now of trying to get into college. I think its high attentiveness at scale with partners that weve been able to maintain so far. It didnt hurt that this explosion hit podcasting. All Rights Reserved, By submitting your email, you agree to our. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. if these shows have a visual option available somewhere to watch, that'd be cool, i guess. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. Inside iHeartMedia, its an audio company. A little bit. Hot Pod Summit is where we bring that community of creators, trendsetters, and decision-makers together to explore the latest developments in podcasting, audiobooks, and more. Its not a huge focus for us. The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. It made perfect sense to me as a consumer 10 years ago or so when I subscribed to Netflix. No. Up or down on NFTs? In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. That is some real Silicon Valley stuff. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. Fast, cheap, and good. LOTS of podcasts have ads okay? Ill give two answers. The money from each of these pipes is not the same. How do you make sure they sustain? I think they know the effect, long-term, that you have when you stop marketing. Josh and Chuck have you covered. You dont? Its just like life. I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. Is there any tension there at all? Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. I do. It has been a player in the audio space across multiple kinds of distribution for a long time. We all are. Then, up and coming Tim Heidecker joins him to preview some of his latest standup. Yeah. The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning.
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